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Legal

Privacy Policy

How we collect, use, and protect your personal information. Your privacy matters to us.

01

Who We Are

Teddy Fisher is a UK-based fishing bait manufacturer and online retailer. Our website address is https://teddyfisher.co.uk.

Business Details:

  • Business Name: Teddy Fisher
  • Location: Stoke-on-Trent, Staffordshire, UK
  • Animal Feed Registration: GB/880/R057
  • Contact: sales@teddyfisher.co.uk

This privacy policy explains how we collect, use, and protect information that you provide when using our website and services.

02

What Data We Collect

We collect information that you provide directly to us and information generated automatically when you use our website.

Information You Provide

  • Account registration: email address, name, password
  • Orders: billing name, address, email, phone number, shipping address
  • Contact form submissions: name, email, phone, message content
  • Membership applications: name, location, social media profiles, fishing experience, photos
  • Product reviews: name, email, review content, star rating

Information Collected Automatically

  • IP address and browser type
  • Pages visited, time spent, referral source
  • Device type and operating system
  • Cookie data (see Section 6)
  • WooCommerce cart and session data
03

How We Use Your Data

We use the information we collect for the following purposes:

  • Process and fulfil your orders, including sending order confirmations and shipping notifications
  • Manage your account and provide customer support
  • Process membership applications for Team Teddy
  • Respond to your enquiries via the contact form or email
  • Improve our website, products, and services
  • Comply with legal obligations (e.g., tax records, consumer protection)
  • Prevent fraud and protect the security of our website and services

We do NOT sell your personal data to third parties. We do NOT send unsolicited marketing emails unless you have explicitly opted in.

04

Payment Information

All payment processing is handled by Stripe, our payment gateway provider. When you make a purchase:

  • Your card details are entered directly into Stripe's secure payment form (PCI-DSS compliant)
  • We never see, store, or have access to your full card number, expiry date, or CVC
  • Stripe processes the payment and confirms the transaction to us
  • We only receive a confirmation of payment, the last four digits of your card, and the card type (e.g., Visa ending in 4242)

For more information on how Stripe handles your data, see Stripe's Privacy Policy.

05

Shipping & Delivery Data

To fulfil your orders, we share your name and delivery address with our shipping partners:

  • APC Overnight — for UK standard and free delivery
  • Parcel2Go — for international deliveries

This data is shared solely for the purpose of delivering your order. Our shipping partners have their own privacy policies governing how they handle your data.

For Cash on Delivery orders (Stafford and Stoke-on-Trent only), your name and address are used for local delivery.

06

Cookies

Our website uses cookies — small text files placed on your device — to provide essential functionality and improve your experience.

Essential Cookies (Required)

  • woocommerce_cart_hash — Stores your cart contents to ensure cart consistency
  • woocommerce_items_in_cart — Indicates whether items are in your cart
  • wp_woocommerce_session_* — Contains a unique session code for your cart data
  • wordpress_logged_in_* — Identifies you to the website after login
  • wordpress_sec_* — Security cookie for logged-in users

Analytics Cookies (Optional)

  • _ga, _gid — Google Analytics cookies to understand how visitors use our site
  • These cookies collect anonymous, aggregated data and do not identify you personally

You can control cookie preferences in your browser settings. Disabling essential cookies may affect website functionality (e.g., shopping cart).

07

Third-Party Services

We use the following third-party services that may process your data:

  • Stripe — Payment processing (PCI-DSS Level 1 compliant)
  • APC Overnight — UK parcel delivery
  • Parcel2Go — International parcel delivery
  • Google Analytics — Website usage analytics (anonymised)
  • SiteGround — Website hosting and server infrastructure
  • WPForms — Contact and membership form processing

Each service has its own privacy policy. We only share the minimum data necessary for them to perform their service.

08

Data Retention

We retain your data for as long as necessary to provide our services and comply with legal obligations:

  • Order data: Retained for 6 years (HMRC tax record requirements)
  • Account data: Retained while your account is active. You can request deletion at any time.
  • Contact form submissions: Retained for 2 years, then deleted
  • Membership applications: Retained for the duration of membership + 1 year
  • Analytics data: Anonymised and retained for 26 months (Google Analytics default)
09

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right of Access — Request a copy of the data we hold about you
  • Right to Rectification — Request correction of inaccurate data
  • Right to Erasure — Request deletion of your data ("right to be forgotten")
  • Right to Restrict Processing — Request that we limit how we use your data
  • Right to Data Portability — Request your data in a machine-readable format
  • Right to Object — Object to processing of your data for specific purposes
  • Right to Withdraw Consent — Where processing is based on consent, withdraw at any time

To exercise any of these rights, contact us at sales@teddyfisher.co.uk. We will respond within 30 days.

10

Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

11

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

Legal Documents

Related Policies

Terms & Conditions

View Policy

Shipping Policy

View Policy

Returns & Refunds

View Policy